If you don't know already, Google Analytics is an amazing tool to help you keep track of all the visitors to your site. It gives you an unbelievable amount of information that will help you in marketing your website.
Google Analytics is absolutely free, you can sign up here http://www.google.com/analytics/. When you sign up you are given a small piece of code which you have to copy and paste onto every page on your website. This will help you keep track of what pages people visit and what websites they have come from. It is important to know which website people come from because this is a great way to test out any advertisements or banners you have on other people's website. You can see how many visits you have from this website, then you can decide whether the advertisement or banner is working for you.
There are so many more advanced features of Google Analytics like setting up sales goals, and tracking how many sales you have made. You can even see which website someone came from before they purchased from your site. This is amazing information because you can see which websites are bringing in the most sales, so you can push yourself more on whatever website that is.
To get all these advanced features, it takes a bit of time to set up, but it is really worth your time to do. You can find loads of useful Analytics videos here that might help you understand it a bit more http://www.youtube.com/googleanalytics.
Analytics is an amazing tool that when used properly can help you fine tune your marketing campaign for maximum effectiveness.
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