Showing posts with label google analytics. Show all posts
Showing posts with label google analytics. Show all posts

4/29/11

How to sell more BEATS online - part 3 - Get on Forums

 
The most important thing about being in the music industry is to get as much exposure as possible. The great thing about selling beats online is that you can get so much exposure for free. One great way to get exposure is utilizing forums. 
 
Now I know we spoke before about having your own forum, but this is different, this is actually making yourself known on other people's forums. For example, one of my favorite forums is FutureProducers.com, I post on here regularly helping other people and adding real value to discussions.
 
Search around Google for forums where you think artists may hang out, then make some really valuable posts on that forum. Posting valuable information does not mean spamming the hell out of the forum, this is unethical and just doesn't work. Spamming is counteractive and will only lose you respect.
 
When you join a forum, you'll want to set a signiture which appears at the bottom of every one of your posts. In this signature you can post a link to your website. People only tend to click on this link if you are active in the forum and post valuable information so make sure that's exactly what you do.
 
Staying active on as many forums as you can possibly manage is priceless to your business and will bring you in huge amounts of traffic and cost you absolutely nothing. Don't underestimate the power of this technique.

How to sell more BEATS online - part 2 - Google Analytics

 
If you don't know already, Google Analytics is an amazing tool to help you keep track of all the visitors to your site. It gives you an unbelievable amount of information that will help you in marketing your website.

Google Analytics is absolutely free, you can sign up here http://www.google.com/analytics/. When you sign up you are given a small piece of code which you have to copy and paste onto every page on your website. This will help you keep track of what pages people visit and what websites they have come from. It is important to know which website people come from because this is a great way to test out any advertisements or banners you have on other people's website. You can see how many visits you have from this website, then you can decide whether the advertisement or banner is working for you.
There are so many more advanced features of Google Analytics like setting up sales goals, and tracking how many sales you have made. You can even see which website someone came from before they purchased from your site. This is amazing information because you can see which websites are bringing in the most sales, so you can push yourself more on whatever website that is.
To get all these advanced features, it takes a bit of time to set up, but it is really worth your time to do. You can find loads of useful Analytics videos here that might help you understand it a bit more http://www.youtube.com/googleanalytics.

Analytics is an amazing tool that when used properly can help you fine tune your marketing campaign for maximum effectiveness.